Most businesses already have a web site, but many do not. So, first thing’s first: put up a web site. Then, focus on making the site more effective. It’s all about the content for online success. Keep the look-and-feel simple yet appealing. Elaborate “flashy” sites won’t drive more traffic and leads to the business. Yes, the site should be attractive, but users should quickly find the information about the products and services that they are looking for. The web site should at least offer enough information to answer common questions or concerns that the potential customer has. Again, simply putting up a web site on the Internet won’t be enough to attract traffic and prospects. Doing that takes some heavy lifting … most web site design consultants in Atlanta don’t have the skills to do that.

Increasing numbers of people are using search engines to find products and services for their local markets. In fact, research shows that more people are searching the Internet than looking for companies in the “yellow pages.” Search engines companies (e.g., Google) understand that and are evolving their search formulas to take advantage of that trend. Knowing that little piece of info, Atlanta small businesses need to design their web sites to maximize their opportunities through search results of being found online. A few tips they can follow right away include 1) signing up to be listed on local business directories; 2) adding their business profiles to social networking web sites; and, 3) building links to their web sites from a other web sites. The Internet offers an almost limitless number of opportunities for businesses to be found online. We know almost all of them!

To get more visitors to a web site, make it easy for people to find it when they search for the keyword phrases related to the business’s products and services. Targeting these keyword phrases is key by also including geographic terms. For example, let’s say “marietta ga web design” gets searched one-hundred times a month. If a local web design firm in Marietta, GA exploits that by “optimizing” its web site accordingly, they will be well-positioned to get most of that search traffic.

Small businesses in Atlanta who think it’s all about web site design – STOP! Apply local internet marketing tactics right now before your competition does … because they are figuring this out right now, too.

Web Design in Marietta GA

Marietta GA Web Design recently signed on with DP Service of Marietta, GA to gain “more Internet presence. “  Originally, DP Service was looking for web design in Marietta, GA. But after a short while, the goal became to get listed on the first page of the major search engines.  After the initial phase of work, Marietta GA Web Design was able to get them one page one — not once, not twice, not three times, but in nine different places (see image to the right).  “Now our goal is to get all 10 page one listings and any other spot Google lets us take,” said Jim Rice, Vice President of Business Development for DP Service.  “At first, our new HVAC business needed a way to differentiate itself from the many heating and air contractors in our local market.  We are already differentiating ourselves with revolutionary ductless heating and air products, but we needed to get our message out there.”  Recognizing that the Yellow Pages, direct mail advertising, local radio spots, billboards, and other traditional marketing campaigns are expensive and/or difficult to measure, DP Service decided to try the more superior marketing medium that most local service businesses are not exploiting.  “Not only have I increased my marketing budget, but I’ve shifted nearly all of my marketing expenditures the Internet. ”

What started out as a quest to improve web design for the Marietta GA business became a mission to own the local online market. “There’s nothing else that returns as much gross margin to dollar spent as local online marketing.  I am convinced of that.”

Marietta Website Design

By saying Marietta website design is being turned upside-down, we mean it is time to STOP spending your valuable marketing resources on making your website design pretty and START focusing on designing a web of traffic that drives qualified leads to your business.

The success of your website depends on high quality Internet traffic coming to your site – NOT how pretty your website design is. In Marietta or anywhere else, is website design really the best thing to focus your time and money on? Consider a different kind of website design by looking at it another way. Focus on designing a web of traffic around your site that drives qualified traffic and leads to your business.

Did you know that more people are searching online for local products and services than in the various “Yellow Page” books? Ask your self this question: what makes your website, your company, stand out above your competition in Marietta? Is it your website design? We suggest that you take advantage of the growing trend of Internet search before your competitors do. Take over the search engines – don’t allow the searcher any other choice but your business. BE REMARKABLE!

What if your business could dominate the first page of the search engines? With multiple listings all over the first page of search engines, you would own a large chunk of valuable online real estate AND you would be seen as an authority in your market. Just imagine the impact on your brand … More brand awareness. More traffic. More leads. More sales. More success.

In Marietta web site design has been turned upside-down.

Click for Larger Image

This chart says it all.  Without a doubt here in Marietta, online marketing is superior all other forms of traditional marketing.  Click on the image to get a larger version.

Thanks to Martin Maybruck @ twitter/ccnetworks for this wonderful chart.